The Uni Grace Story

Inspired by his two entrepreneurial parents, CEO Ken Zhang knew he was destined to follow their footsteps and, someday, build his own successful business. Zhang had inherited an act for business and production at an early age. While majoring in Business Administration at University of Southern California (USC), Zhang met his future colleagues and friends, VP of Logistics, Kevin Lai and VP of Design Anthony Chan, who would eventually help with the success of two lingerie brands. Affinitas and Parfait were launched in 2005 in the U.S. and U.K.

After a year undergoing research and development the first collection for its first brand Affinitas Intimates was launched in Spring / Summer 2007, with collections crafted with creative, fashion forward designs and special attention to comfort and fit. With the success of the first brand and to fill a need in the industry and market, Uni Grace launched its second brand in 2010, Parfait by Affinitas, a complementary line specifically designed for the full-busted women which had an overwhelming response from the marketplace with its fresh, feminine and flattering designs. The new Cupcake Panty by Affinitas made an introduction at the 2014 Paris Tradeshow, and has since extended its collection with various styles and colorways. Each panty comes individually packaged in tiny cupcake silhouette box making it a popular on-the-go panty for all women.

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